A well-refined Signature in home furnishing concepts

The Beginning
The dawning of the new millennium is wrought with many changes in the economic growth, and industries in Malaysia. One such change is seen undoubtedly in the furniture industry sector paved by Fella Holding Berhad.

22nd September 2000 marks the day American Accents establishes itself in the furniture industry. Proud Malaysian home-makers are now offered the rare opportunity to experience the American lifestyle in a totally new and exciting furnishing concept with the launch of American Accents.

The Idea
As Malaysians are exposed more and more to the western culture, there is a demand for premium quality home furnishing of western lifestyles today.

Understanding and catering to that need, American Accents features affordably priced luxurious furniture and accessories locally manufactured and partly imported from other countries in the Asia region.  It is the first and largest total American home concept gallery to be found in Malaysia.

The Establishment
American Accents'  main gallery is located along Jalan Ampang’s famous and prestigious embassy row right in the heart of prime real estate in Kuala Lumpur, with a showcase gallery fo 65,000 sq.ft.

Today, American Accents has included two more galleries. One is located in a colonial-style bungalow in Penang and the other, recently opened, is at the new headquarters in Bukit Subang, Shah Alam.

The Concept
American Accents proudly showcases more than 50 different American lifestyle in all its facets with well-decorated and impressive settings depicting various themes such as country, modern, classic, farmhouse, colonial and even beachfront.

Homemakers can now indulge in their senses, as the first impression one gets from the displays at the American Accents galleries, is the grandeur elegance. Furniture well-coordinated with a wide range of accessories and accompaniment, back-dropped with colour-matched décor.

Offering a complete home furnishing solution, American Accents product range covers living rooms and dining halls with a wide collection of sofa sets, carpets, coffee tables and occasionals, dining sets with side boards, buffet hutches, chandeliers and candelabras and even outdoor garden furniture for wide patios and terraces.5

The Service
Constantly focused on customer satisfaction, Fella carries on its long traditional philosophy in American Accents by seeking to provide customers and discerning quality-conscious clientele with only the best in service and home furnishing, nothing short of premium quality.

American Accents provides furnishing consultancy services to assist customers with individual tastes to project the lifestyle they want for their home. Furniture Consultants, who are highly qualified and trained professionals in interior design and graphic displays with architectural knowledge, will be on hand to offer valuable advice while helping the customers to invest their money for optimum value.